Filmed on location at member’s farms from across Northern Ireland, Dale Farm is celebrating the launch of its new TV advertisement which recently debuted on primetime television.
Showcasing the hard work and dedication of our farmers whose fresh, local milk is used to make Dale Farm’s award winning products, the commercial aims to emphasise the importance of supporting not only this generation of farmer, but those following in their footsteps – with the children of the farming families featured becoming stars of the small screen!
With more than 1,300 dairy farmers making up the co-operative, including those who participated in filming, the 30-second advert touches upon the importance of the company being farmer-owned, and will encourage consumers to shop local when it comes to dairy, and ‘bring home Dale Farm’.
The new campaign, recognises Dale Farm’s long-standing role as the dairy company that makes ‘the taste that Northern Ireland loves’. Viewers will be able to spot a variety of family favourites – from Fivemiletown cheese and Dromona butter, to the latest innovative products including Dale Farm Protein Milk, and the company’s recently launched 0% fat, sugar free, high in protein Pots of Goodness yogurt range.
The advert ultimately aims to showcase the future which the co-operative’s farmers are building – not only in terms of the local dairy industry, but for their sons and daughters who dream of becoming a Dale Farm farmer too.