An eye-catching newly commissioned ice cream van complete with selfie wall, providing the most ‘instagrammable’ worthy backdrop, has kicked off a nationwide tour as part of the brand’s #AllKindsOfCool summer campaign.

The expedition will celebrate what’s cool about a Northern Irish summer tapping into nostalgia bringing back happy memories for its customers. The van will make surprise appearances in cities such as Belfast, Dublin, Galway and Kilkenny, delighting passers-by with free ice cream.

Dave Lawes, Dale Farm with Jessica, Elenor, Emily, Ruby and Jason Browne, Jack and Richard Stevenson, Sion Mills enjoying Dale Farm Ice Cream at the Taste of Donegal Food Festival.

Visitors to the van will be spoilt for choice with oodles of free ice cream on board. Whether you’re a fan of the traditional Mr Frostie ice lolly, the indulgent Rapture range or the sumptuous Giant Cone, there’s plenty to go around.

The activation got off to a delicious start at the Galway Races on August 2nd, 2018 and will pop-up at surprise locations, events, festivals and visitor attractions. Follow Dale Farm on Instagram to keep up to date on its whereabouts or get involved in the conversation using #AllKindsOfCool

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