An eye-catching newly commissioned ice cream van complete with selfie wall, providing the most ‘instagrammable’ worthy backdrop, has kicked off a nationwide tour as part of the brand’s #AllKindsOfCool summer campaign.
The expedition will celebrate what’s cool about a Northern Irish summer tapping into nostalgia bringing back happy memories for its customers. The van will make surprise appearances in cities such as Belfast, Dublin, Galway and Kilkenny, delighting passers-by with free ice cream.
Visitors to the van will be spoilt for choice with oodles of free ice cream on board. Whether you’re a fan of the traditional Mr Frostie ice lolly, the indulgent Rapture range or the sumptuous Giant Cone, there’s plenty to go around.
The activation got off to a delicious start at the Galway Races on August 2nd, 2018 and will pop-up at surprise locations, events, festivals and visitor attractions. Follow Dale Farm on Instagram to keep up to date on its whereabouts or get involved in the conversation using #AllKindsOfCool