Dale Farm to melt hearts with free ice cream this summer


The scoop on how you can get your hands on one

With more weeks of sunshine than we can ever remember, the country has gone into melt down. And with temperatures expected to rise again, it’s been revealed that Dale Farm, one of Northern Ireland’s most iconic ice cream brands, will be on the move when it kicks off a country wide summer road trip tomorrow, giving away lots of freebies.

An eye-catching newly commissioned ice cream van complete with selfie wall, providing the most ‘instagrammable’ worthy backdrop, will kick off a nationwide tour over the next eight weeks as part of the brand’s #AllKindsOfCool summer campaign.

The expedition will celebrate what’s cool about a Northern Irish summer tapping into nostalgia bringing back happy memories for its customers. The van will make surprise appearances in cities such as Belfast, Dublin, Galway and Kilkenny, delighting passers-by with free ice cream.

Visitors to the van will be spoilt for choice with oodles of free ice cream on board. Whether you’re a fan of the traditional Mr Frostie ice lolly, the indulgent Rapture range or the sumptuous Giant Cone, there’s plenty to go around.

The activation will get off to a delicious start at the Galway Races on August 2nd, 2018 and will pop-up at surprise locations, events, festivals and visitor attractions. Follow Dale Farm on Instagram to keep up to date on its whereabouts or get involved in the conversation using #AllKindsOfCool

For further information please contact Morrow Communications on 028 9039 3837