Dale Farm, the largest UK farmer-owned dairy cooperative, has announced record ice cream sales at the Grand Opera House, home of the country’s most loved pantomime.
The official ice cream supplier to the venue, Dale Farm saw the ‘performance’ of ice cream soar by 20% in 2019 compared to last year.
This is Dale Farm’s fourth consecutive year of its sponsorship of the annual festive pantomime. A record 60,000 tickets have already been sold for Beauty and the Beast starring May McFettridge, who celebrates her 30th Christmas season taking to the stage.
Looking forward to another busy season, with ambitions to increase sales again this year, Caroline Martin, Head of Corporate Marketing at Dale Farm said:
“Dale Farm is delighted to return as sponsor for this year’s pantomime, a star-studded performance of Beauty and the Beast. Northern Ireland has a special place in its heart for ice cream which, like the pantomime, holds nostalgic memories for many, such as enjoying a Dale Farm Vanilla Cup at the interval.
“Our ice cream category is a hugely important part of our business and sponsorships such as the Grand Opera House, help us promote our brand to more 90,000 people and ultimately drive sales for our business, owned by 1,300 hardworking farmers.”